Business & Marketing Support
with heart 💕 for resilient yoga studios
We know it’s a hard time to be a yoga studio owner right now.
You’re probably feeling overstretched and unfocused — not exactly what we’re all aiming for in our yoga practice off the mat.
For those who’ve survived 2020, the horizon can look uncertain, but for those of us…we know it’s full of possibilities.
The truth is, it’s time to reinvent your business.
We’re all reinventing our businesses.
This is an opportunity not just to survive and wait it out, but to have your studio be reborn.
Building a brighter future for independent yoga studios.
The landscape is shifting, and many larger businesses are falling aside, leaving room for the resurgence of grassroots, small independently-owned businesses to take their space once again as the nexus of the yoga, meditation, and mindfulness community.
We’ll help you develop your programming, and market it effectively.
How to market your Yoga Studio effectively.
(And yes, we do all of this, plus a bunch more.)
Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization
Social Media Marketing
Facebook, Instagram, Twitter
Organic & Paid
Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization
Pricing & Business Development
Sales Funnel Building
Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene
Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone
Find Your Seat.
2 Senior Team Members. Come away with clarity. Just $99.
Advertising. There. We said it.
Yeah, we know it feels gross sometimes to think about advertising.
But it’s possible to be ethical, and meaningfully connect with your ideal-fit students through online advertising without compromising your values.
Invite students to their practice.
Yes, through advertising (really).
Our team thinks of marketing as simply being the process of accurately shedding light on what you’re doing. Advertising amplifies that to make it visible to the world.
The trick is building real connections and mindfully bringing new students into your studio community, with an authentic representation of the fabric of your community.
In short, letting down your guard, and showing your studio’s true face.
It has never been more urgent for marketing to be honest and vulnerable.
Now is not the time for antiseptic ads.
This requires thoughtful writing, creative materials, and targeting — plus a dash of technical logistics like pixel tracking and conversion analytics — and we’re here to help you with all of that.
Facebook, Instagram, Google, Twitter, and more — we’ve got tools to connect with your community everywhere online.
My business partner found patientMoon online when we began our search for a web design team who knows how the yoga business works.
We feel fortunate to have found them who, since day one, have demonstrated a depth of knowledge in their field and an understanding of what we need as a growing yoga community.
Thank you patientMoon!
Heidi MacVane, LCSW, RYT Co-Owner of Greener Postures Yoga
COVID is an unexpected curveball, but there’s always something coming up for yoga studios.
Utilize virtual offerings to thrive, and smooth out bumpy attendance, even post-pandemic.
Some of the benefits of virtual offerings for yoga studios:
- Stay connected with your students, and keep them practicing
- Expand your reach to non-local students, including for workshops & trainings
- Build passive revenue streams with pre-packaged offerings
- Diversify your workshop offerings, with more niche topics
- Virtual offerings can address income accessibility
And this doesn’t have to be hard or take forever — when quarantine initially began we worked closely with many of our clients to help them get new virtual offerings up and running within days.
We’ll help you make the most of tight budgets, and utilize advertising, email marketing, and social media to get more signups.
Stay nimble, and reduce your dependence on your physical space.
Build Your Virtual Studio
Don’t let unexpected quarantines (or roof leaks) get in the way.
We’re here to help you work through the logistics.
Streamline Your Client’s Online Booking Experience, and get Critical Insights Into Your Business
With over 60 years of combined experience (yes, really), we’re truly experts at this.
Spend your time running your business and working with clients, not walking clients through how to book a session.
Whether you use MINDBODY, Acuity, Square, or another booking system, we’ll integrate and optimize your client’s online experience.
Your back end matters too.
(And we don’t mean your 🍑.)
Client booking is critical, but so is managerial accounting, effective reporting, and payroll tracking.
These are just a few of the core purposes your booking software should be serving.
But too often we see yoga studio owners getting more stress and hair-pulling anxiety from their booking system than useful, actionable data.
Let your booking experience lead students to you with ease.Get Started
Get help with MINDBODY, Acuity, Square, and other booking systems.
Gabrielle, Ryan, and Lindsay have a collective 3 decades or so of experience working with MINDBODY and other booking systems, so they can handle any task you throw at them.
Whether it’s building from the ground up, optimizing your reporting to enable smart business decisions, or working through system quirks for instructor pay scales, they’re at the ready to support you.
Make your clients happier. (And you, too.)
Nurture your Teacher Trainings & Workshops
Set yourself apart from the crowd with your extracurriculars.
Your class schedule is an approachable entryway to your studio. Your trainings and workshops can be too.
We know your hands are full with keeping your weekly classes running. Don’t let your trainings and workshops get neglected.
We'll help fill your classes by using a multi-pronged approach with social media, advertising, and your email list to gather hungry minds into your workshops and trainings.
Consider the BIG questions like:
- Generate learning experiences which are beneficial to student and teacher alike
- Creating innovative niche workshop schedules keep students engaged
- Incorporate classes or pop ups which create pipelines to workshops and trainings
- Use virtual platforms to increase non-local student reach
- Build passive revenue by recording workshops and trainings
- Address income inaccessibility with scholarships and sliding scale pricing
Grow your community and keep students coming back to learn with YOU!Book My Initial Session