We know it’s a hard time to be a yoga studio owner right now.

You’re probably feeling overstretched and unfocused — not exactly what we’re all aiming for in our yoga practice off the mat.

For those who’ve survived 2020, the horizon can look uncertain, but for those of us…we know it’s full of possibilities.


The truth is, it’s time to reinvent your business.

We’re all reinventing our businesses.

This is an opportunity not just to survive and wait it out, but to have your studio be reborn.

Building a brighter future for independent yoga studios.

The landscape is shifting, and many larger businesses are falling aside, leaving room for the resurgence of grassroots, small independently-owned businesses to take their space once again as the nexus of the yoga, meditation, and mindfulness community.

We’ll help you develop your programming, and market it effectively.

Steamtown Hot Yoga
Greener Postures Yoga
Asana Boston
Let Healing Happen
Align Studios
Bare Bones Yoga
Soulful Yoga Therapy
Honor Movement Studio
Metrowest Yoga
California Yoga Center
Be Well Studios
Kula Yoga Lifestyle
Back Bay Yoga Studio

Step confidently into the next chapter of yoga studio ownership with your Yoga Studio Business & Marketing Experts

We have over 90 years of collective experience.


21 years
writing for small businesses

15 years
studio & store management



12 years
yoga web design

12 years
business strategy for yoga studios

10 years
studio management & customer service


11 years
studio management

21 years
leveraging MINDBODY

3 years
yoga studio owner


7 years
wellness studio management

4 years
regional programming development

14 years
customer service experience


over 25 years
building websites

20 years
business strategy & optimization

13 years
leading the patientMoon team

Real Humans, with Real Expertise

We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.

You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way.

How to market your Yoga Studio effectively.

(And yes, we do all of this, plus a bunch more.)


Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization

Social Media Marketing

Facebook, Instagram, Twitter
Organic & Paid


Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization

Pricing & Business Development

Pricing Strategy
Product Laddering
Sales Funnel Building

Email Marketing

Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene

Content Marketing

Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone

Find Your Seat.

2 Senior Team Members. Come away with clarity. Just $99.

Advertising. There. We said it.

Yeah, we know it feels gross sometimes to think about advertising.

But it’s possible to be ethical, and meaningfully connect with your ideal-fit students through online advertising without compromising your values.

Invite students to their practice.
Yes, through advertising (really).


Our team thinks of marketing as simply being the process of accurately shedding light on what you’re doing. Advertising amplifies that to make it visible to the world.

The trick is building real connections and mindfully bringing new students into your studio community, with an authentic representation of the fabric of your community.

In short, letting down your guard, and showing your studio’s true face.

It has never been more urgent for marketing to be honest and vulnerable.

Now is not the time for antiseptic ads.

This requires thoughtful writing, creative materials, and targeting — plus a dash of technical logistics like pixel tracking and conversion analytics — and we’re here to help you with all of that.

Facebook, Instagram, Google, Twitter, and more — we’ve got tools to connect with your community everywhere online.

My business partner found patientMoon online when we began our search for a web design team who knows how the yoga business works.

We feel fortunate to have found them who, since day one, have demonstrated a depth of knowledge in their field and an understanding of what we need as a growing yoga community.

Thank you patientMoon!

Heidi MacVane, LCSW, RYT Co-Owner of Greener Postures Yoga

Erica Bornstein
Ann Bruck
Karen Fabian
Caitlyn Visconte
Renee Leblanc
Lynne Beiger
Marcia Appel
Emily Tevald
Lara Rubin-Alexiou
Jenna Hill
Ben Chused
Kate O'Donnell
Paul Charalambous
Lindsay Lusignea
Jenn Menzer
Jess Emilfarb
Clementine Cummer
Heidi MacVane
Danielle Toolan
Sherrell Moore-Tucker
Keith Moore
John Alexiou
Merry Beth Freienmuth
Tim Kelleher
Lori O'Doherty
Rob Phillips
Izzy VanHall
Diana Kang

COVID is an unexpected curveball, but there’s always something coming up for YogaStudios.

Utilize virtual offerings to thrive, and smooth out bumpy attendance, even post-pandemic.

Some of the benefits of virtual offerings for YogaStudios:

online YogaStudios marketing
  • Stay connected with your students, and keep them practicing
  • Expand your reach to non-local students, including for workshops & trainings
  • Build passive revenue streams with pre-packaged offerings
  • Diversify your workshop offerings, with more niche topics
  • Virtual offerings can address income accessibility

And this doesn’t have to be hard or take forever — when quarantine initially began we worked closely with many of our clients to help them get new virtual offerings up and running within days.

We’ll help you make the most of tight budgets, and utilize advertising, email marketing, and social media to get more signups.

Build Your Virtual Studio

Don’t let unexpected quarantines (or roof leaks) get in the way.

We’re here to help you work through the logistics.

Reduce your dependence on your physical space.

Streamline Your Client’s Online Booking Experience, and get Critical Insights Into Your Business

With over 60 years of combined experience (yes, really), we’re truly experts at this.

Spend your time running your business and working with clients, not walking clients through how to book a session.

Whether you use MINDBODY, Acuity, Square, or another booking system, we’ll integrate and optimize your client’s online experience.

Your back end matters too.

(And we don’t mean your 🍑.)

Client booking is critical, but so is managerial accounting, effective reporting, and payroll tracking.

These are just a few of the core purposes your booking software should be serving.

But too often we see yoga studio owners getting more stress and hair-pulling anxiety from their booking system than useful, actionable data.


Let your booking experience lead students to you with ease.

Get Started

Get help with MINDBODY, Acuity, Square, and other booking systems.

Gabrielle, Ryan, and Lindsay have a collective 3 decades or so of experience working with MINDBODY and other booking systems, so they can handle any task you throw at them.

Whether it’s building from the ground up, optimizing your reporting to enable smart business decisions, or working through system quirks for instructor pay scales, they’re at the ready to support you.

Make your clients happier. (And you, too.)

Nurture your Teacher Trainings & Workshops

Set yourself apart from the crowd with your extracurriculars.

Your class schedule is an approachable entryway to your studio. Your trainings and workshops can be too.

We know your hands are full with keeping your weekly classes running. Don’t let your trainings and workshops get neglected.

We'll help fill your classes by using a multi-pronged approach with social media, advertising, and your email list to gather hungry minds into your workshops and trainings.

Consider the BIG questions like:

  • Generate learning experiences which are beneficial to student and teacher alike
  • Creating innovative niche workshop schedules keep students engaged
  • Incorporate classes or pop ups which create pipelines to workshops and trainings
  • Use virtual platforms to increase non-local student reach
  • Build passive revenue by recording workshops and trainings
  • Address income inaccessibility with scholarships and sliding scale pricing

Grow your community and keep students coming back to learn with YOU!

Book My Initial Session

Yes, of course we build websites.
But we go deeper than that.

2 Doc Tri Coaching patientMoon marketing client

2 Doc Tri Coaching

Triathlon Coaching, Training, Nutrition & Camps

Ayurvedic Living Institute patientMoon marketing client

Ayurvedic Living Institute

Online Ayurvedic Course Offerings

btone FITNESS patientMoon marketing client


Boutique Fitness Studio Growing Through Franchising

Green Lotus Yoga & Healing Centre patientMoon marketing client

Green Lotus Yoga & Healing Centre

Indie Studio Chain with 5 Locations

Luna Wellness Spa for Moms patientMoon marketing client

Luna Wellness Spa for Moms

Bodywork & Acupuncture

Rebirth Body Transformation patientMoon marketing client

Rebirth Body Transformation

Small Group Personal Training

Studio 8 Pilates patientMoon marketing client

Studio 8 Pilates

Group & Private Equipment-Based Classes

The Hot Yoga Barre patientMoon marketing client

The Hot Yoga Barre

Integrating Mind, Body & Soul

Here’s How Your Initial Session Works


You’re going to meet with two of our senior team members for 90 minutes.

We work exclusively with yoga studios and small wellness businesses, so you can skip the explanation of what’s included in 200 Hour Teacher Trainings and get down to the nitty gritty of how to keep your students returning to their mats.

Here’s how we’re going to use our first 90 minutes together:

We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.

We’ll unpack your successes and struggles, and we’ll strategize both technical and lifestyle solutions. 

We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.

We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small and solo practitioner herbalism & wellness businesses.)

We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.


You’ll leave our Initial Session with a clear vision of what’s possible for your business and your life, and a concrete path forward — including business strategy, marketing, and technology solutions.

Get a detailed diagnosis of your business opportunities, plus actionable recommendations to gather students into your community.

Take the Leap