Give your studio the marketing “oomph” it needs to build momentum.

Your studio is home to powerhouse personalities and a wealth of knowledge and experience. Whatever your approach is to keeping people mobile and healthy, we’re here to do the same for your business.

Finding the ideal-fit client is critical.

You’re looking for people who have dedication and can benefit from your expertise and specialization — and, to be frank — those who can afford to pay you what you’re worth.

personal-training-studio-marketing

Honing in on your niche market is essential for ensuring new clients find you and your current ones keep returning. Thanks to COVID, you’re no longer limited to your local market — clients are now happy to jump into virtual options as well. Make the most of a less-than-convenient pandemic by increasing your reach and turning virtual options into a passive revenue stream.

Your space is an oasis of strength and community for clients. You offer tools to help people stay healthy and strong as well as create lasting friendships so clients can cheer each other (and you!) on. Your branding should convey friendly professionalism and showcase your strength and smarts.

We’ll help you get new clients, grow your business, and make more money.

Add more tools to your marketing arsenal and tone up your business strategy to more effectively use your time and resources.

It’s time to reinvent your marketing strategy.

Things you’re probably already thinking about to market your studio effectively.

(And yes, we do all of this, plus a bunch more.)

Websites

Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization

Social Media Marketing

Facebook, Instagram, Twitter
Organic & Paid

Advertising

Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization

Pricing & Business Development

Pricing Strategy
Product Laddering
Sales Funnel Building

Email Marketing

Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene

Content Marketing

Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone

Body by Monika
SLS Fitness
Next Level Fitness & Wellness
Rebirth Transformation Center
Saldare
Form Personal Training
The Clubs at Charles River Park
Prime Strength & Conditioning
Transcendent Fitness
Athletic Outcomes
Aum Training Center
AMP Fitness
Fitness Hub Studios

Learn what you need to step confidently into the next chapter of your studio ownership from your Fitness Studio Business & Marketing Experts

We have over 75 years of collective experience.

Kate

17 years
writing for small business

15 years
studio & store management

MFA
writing

Lindsay

8 years
personal trainers web design

8 years
business strategy for personal training studios

10 years
studio management & customer service

Ryan

7 years
studio management

17 years
leveraging MINDBODY

3 years
yoga studio owner

Gabrielle

7 years
fitness studio management

4 years
regional programming development

14 years
customer service experience

Matthew

over 25 years
building websites

16 years
business strategy & optimization

9 years
leading the patientMoon team

Real Humans, with Real Expertise

We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.

You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way when we work together after that.

How to get more clients, make more money, and attract and retain talented trainers.

Your conversion-optimized website is the foundation.

Once you have a strong foundation, we’ll drive ideal-fit clients to your website, using techniques that pay for themselves:

personal-training-studio-marketing
  • Search Engine Optimization (SEO) — ensure people using Google to find Personal Training studios find your site easily, using a technical process that involves content, URL, and other on-site optimizations
  • Paid Search Advertising — we’ll place your site at the very top of search results at exactly the right time for the most fitting potential clients
  • Social Media Advertising — don’t just wait for clients to find you, reach out and get in front of ideal-fit clients on Facebook, Instagram, and other social media platforms, using paid ad campaigns
  • Organic Social Media Marketing CAUTION: you’re wasting your time unless you’re also running paid ads, have effective CTAs (calls to action), and are driving traffic to optimized pages; we’ll teach you how to do this right
  • Content — all those people need to land on pages on your website that have conversion-optimized content with personality

I can’t thank you guys enough, it really means a lot. And I feel like I’ve gotten emotional a few times during the Initial Session, only because everybody that I’ve worked with I don’t think has really understood our business, or us, and it’s been really frustrating.
It’s really pretty awesome, so I’m really stoked to see what we can do together moving forward.

Thank you “mooners,” you guys have a good weekend!

Steve Bergeron, Co-Founder and Head Coach, AMP Fitness

Just a Few of Our Fantastic Personal Trainer Clients

Monika Mazur
Catherine Wright
Kiki Walker
Helena Collins
Sheila Townsend
Marlene DaCosta
Jenn Menzer
Steve Bergeron
Chris Carreiro
Monique Gagnon
Matt Dupee
Micah Logan
Ann Bruck
Susan Reardon
Julian Cardoos
Eliza Shirazi
Nicole Witkov

COVID is an unexpected curveball, but there’s always something coming up for your studio.

Utilize virtual offerings to thrive, and smooth out bumpy attendance, even post-pandemic.

Some of the benefits of virtual offerings for your studio:

online-fitness-marketing
  • Stay connected with your clients, and keep them strong and balanced
  • Expand your reach to non-local clients
  • Build passive revenue streams with pre-packaged offerings
  • Virtual offerings can address income accessibility

And this doesn’t have to be hard or take forever — when quarantine initially began we worked closely with many of our clients to help them get new virtual offerings up and running within days.

We’ll help you make the most of tight budgets, and utilize advertising, email marketing, and social media to get more signups.

Reduce your dependence on your physical space.

2 Doc Tri Coaching patientMoon marketing client

2 Doc Tri Coaching

Triathlon Coaching, Training, Nutrition & Camps

Ayurvedic Living Institute patientMoon marketing client

Ayurvedic Living Institute

Online Ayurvedic Course Offerings

btone FITNESS patientMoon marketing client

btone FITNESS

Boutique Fitness Studio Growing Through Franchising

Green Lotus Yoga & Healing Centre patientMoon marketing client

Green Lotus Yoga & Healing Centre

Indie Studio Chain with 5 Locations

Luna Wellness Spa for Moms patientMoon marketing client

Luna Wellness Spa for Moms

Bodywork & Acupuncture

Rebirth Body Transformation patientMoon marketing client

Rebirth Body Transformation

Small Group Personal Training

Studio 8 Pilates patientMoon marketing client

Studio 8 Pilates

Group & Private Equipment-Based Classes

The Hot Yoga Barre patientMoon marketing client

The Hot Yoga Barre

Integrating Mind, Body & Soul

Working with them was easily the most invaluable part of starting my fitness business. They helped me to focus my ideas and energy into the right places and set me on a path for success.

If you are planning on starting a business or re-designing your website, work with patientMoon. It was the best decision that I could have made for my business.

Julian Cardoos, Founder of Rebirth Body Transformation Center

Here’s How Your Initial Session Works

fitness-studio-marketing

You’re going to meet with two of our senior team members for an hour or so.

We work exclusively with small wellness businesses, so you can skip the explanation of what a “sled” is and get down to the nitty gritty of how to keep your sessions full.

Here’s how we’re going to use our first hour together:

We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.

We’ll take a look at your successes and struggles, and we’ll customize both technical and lifestyle solutions to help address your most urgent needs (and those coming down the pipeline).

We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.

training-wellness-health-marketing

We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small fitness & wellness businesses.)

We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.

You’ll leave our Initial Session with a clear vision of what’s possible for your business and your life, and a concrete path forward — including business strategy, marketing, and technology solutions.

Take the leap.

Schedule your Initial Session to get a detailed diagnosis of your business opportunities, plus actionable recommendations to gather clients into your community.

Hit the Ground Running!