You’re not a gym. Why market yourself like one?

Your approach is specific. The people that are drawn to you are not looking for generic fitness.

Your clients are blessed with a refined palate, seeking personalized expertise, effective guidance, and attention to detail.

Your ideal-fit clients appreciate a more nuanced approach to strength and balance in the body — and a percentage of them are working with injuries or complex health histories, or are athletes balancing their other endeavors.

boutique fitness marketing

Finding the ideal-fit clients is essential for your studio — those who have dedication to undertake a structured practice, who can benefit most from your expertise and specialization — and, to be frank — those who can afford to pay you what you’re worth.

Your current marketing may not be reaching those ideal-fit clients effectively.

That’s ok, we all have blind spots.

We’ll help you solve those, get more clients, grow your business, and make more money.

Vital Cycle
Barre Balanced
Kick It by Eliza
Honor Movement Studio

Let's Keep Your Business Rockin'.

Step confidently into the next chapter with your Boutique Fitness Studios Business & Marketing Experts

We have over 90 years of collective experience.


18 years
writing for small businesses

15 years
studio & store management



9 years
boutique fitness web design

9 years
business strategy for boutique fitness studios

10 years
studio management & customer service


8 years
studio management

18 years
leveraging MINDBODY

3 years
yoga studio owner


7 years
fitness studio management

4 years
regional programming development

14 years
customer service experience


over 25 years
building websites

17 years
business strategy & optimization

10 years
leading the patientMoon team

Real Humans, with Real Expertise

We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.

You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way.

How to market your Boutique Fitness Studios effectively.

(And yes, we do all of this, plus a bunch more.)


Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization

Social Media Marketing

Facebook, Instagram, Twitter
Organic & Paid


Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization

Pricing & Business Development

Pricing Strategy
Product Laddering
Sales Funnel Building

Email Marketing

Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene

Content Marketing

Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone

When I was ready to take my business and brand to the next level, I knew that patientMoon could make that happen for me and at a very competitive price.

I could not recommend this company more, thank you patientMoon and your entire team for all of your hard work and dedication!

Jody Merrill, Studio Owner, btone Fitness

Don't Waste Another Moment — Let's Go!

Just a Few of Our Fantastic Clients

Keith Moore
Lori O'Doherty
Renee Leblanc
Karen Fabian
Ben Chused
Izzy VanHall
Helena Collins
John Alexiou
Sheila Townsend
Lynne Beiger
Marcia Appel
Monique Gagnon
Rob Phillips
Emily Tevald
Matt Dupee
Jenn Menzer
Diana Kang
Micah Logan
Kate O'Donnell
Julian Cardoos
Sherrell Moore-Tucker
Merry Beth Freienmuth
Erica Bornstein
Nicole Witkov
Susan Reardon
Heidi MacVane
Jenna Hill
Eliza Shirazi
Lara Rubin-Alexiou
Marlene DaCosta
Jess Emilfarb
Ann Bruck
Clementine Cummer
Paul Charalambous
Kiki Walker
Steve Bergeron
Chris Carreiro
Monika Mazur
Catherine Wright
Caitlyn Visconte
Tim Kelleher
Lindsay Lusignea
Danielle Toolan

How to get more clients, make more money, and attract and retain talented trainers.

Your conversion-optimized website is the foundation.

Once you have a strong foundation, we’ll drive ideal-fit clients to your website, using techniques that pay for themselves:

  • Search Engine Optimization (SEO) — ensure people using Google to find Personal Training studios find your site easily, using a technical process that involves content, URL, and other on-site optimizations
  • Paid Search Advertising — we’ll place your site at the very top of search results at exactly the right time for the most fitting potential clients
  • Social Media Advertising — don’t just wait for clients to find you, reach out and get in front of ideal-fit clients on Facebook, Instagram, and other social media platforms, using paid ad campaigns
  • Organic Social Media Marketing CAUTION: you’re wasting your time unless you’re also running paid ads, have effective CTAs (calls to action), and are driving traffic to optimized pages; we’ll teach you how to do this right
  • Content — all those people need to land on pages on your website that have conversion-optimized content with personality

So, when are you ready to invest in your website and marketing tools?

The time is right when you hear that little voice getting louder, “it’s time to step into the next chapter of your career”.

We know money can be tight. Let’s talk pricing.

Everyone we work with is a small wellness business so we’ll customize every step based on your needs to make sure your dollar goes the distance.

patientMoon Wellness Marketing

No matter where we go together. Our journey begins with a $99 Initial session with 2 of our Senior team members.

After your initial session, you’ll have room to steep and mull over the suggestions and decide when you’re ready to begin the work. It’s been our team’s experience that budgeting an initial marketing investment between $600-$1500 after your initial session can give you the running start you need.

The best news? Since we collaborate, if you’re on the ball getting all of your homework completed, you’ll make the most out of each of our sessions and take every dollar further.

Super efficient progress with tiny budgets is our specialty.

We’ve been helping Boutique Fitness Studios optimize their marketing for over a decade.

Yes, of course we build websites.
But we go deeper than that.

2 Doc Tri Coaching patientMoon marketing client

2 Doc Tri Coaching

Triathlon Coaching, Training, Nutrition & Camps

Ayurvedic Living Institute patientMoon marketing client

Ayurvedic Living Institute

Online Ayurvedic Course Offerings

btone FITNESS patientMoon marketing client


Boutique Fitness Studio Growing Through Franchising

Green Lotus Yoga & Healing Centre patientMoon marketing client

Green Lotus Yoga & Healing Centre

Indie Studio Chain with 5 Locations

Luna Wellness Spa for Moms patientMoon marketing client

Luna Wellness Spa for Moms

Bodywork & Acupuncture

Rebirth Body Transformation patientMoon marketing client

Rebirth Body Transformation

Small Group Personal Training

Studio 8 Pilates patientMoon marketing client

Studio 8 Pilates

Group & Private Equipment-Based Classes

The Hot Yoga Barre patientMoon marketing client

The Hot Yoga Barre

Integrating Mind, Body & Soul

Here’s How Your Initial Session Works:

small wellness business marketing experts

You’re going to meet with two of our senior team members for an hour or so.

We work exclusively with yoga studios and small wellness businesses, so you can skip the explanation of what’s included in 200 Hour Teacher Trainings and get down to the nitty gritty of how to keep your students returning to their mats.

Here’s how we’re going to use our first hour together:

We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.

We’ll unpack your successes and struggles, and we’ll strategize both technical and lifestyle solutions. 

We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.

We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small wellness businesses.)

We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.

business strategy for wellness businesses

You’ll leave our Initial Session with a clear vision of what’s possible for your business and your life, and a concrete path forward — including business strategy, marketing, and technology solutions.

It's time to build heat.

Book an Initial Session and let’s get to work gathering people into your circle.