You’re not a gym. Why market yourself like one?
Your approach is specific. The people that are drawn to you are not looking for generic fitness.
Your clients are blessed with a refined palate, seeking personalized expertise, effective guidance, and attention to detail.
Your ideal-fit clients appreciate a more nuanced approach to strength and balance in the body — and a percentage of them are working with injuries or complex health histories, or are athletes balancing their other endeavors.
Finding the ideal-fit clients is essential for your studio — those who have dedication to undertake a structured practice, who can benefit most from your expertise and specialization — and, to be frank — those who can afford to pay you what you’re worth.
Your current marketing may not be reaching those ideal-fit clients effectively.
That’s ok, we all have blind spots.
We’ll help you solve those, get more clients, grow your business, and make more money.
Step confidently into the next chapter with your Boutique Fitness Studios Business & Marketing Experts
We have over 90 years of collective experience.
Kate
20 years
writing for small businesses
15 years
studio & store management
MFA
writing
Lindsay
11 years
boutique fitness web design
11 years
business strategy for boutique fitness studios
10 years
studio management & customer service
Ryan
10 years
studio management
20 years
leveraging MINDBODY
3 years
yoga studio owner
Gabrielle
7 years
fitness studio management
4 years
regional programming development
14 years
customer service experience
Matthew
over 25 years
building websites
19 years
business strategy & optimization
12 years
leading the patientMoon team
Real Humans, with Real Expertise
We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.
You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way.
How to market your Boutique Fitness Studios effectively.
(And yes, we do all of this, plus a bunch more.)
Websites
Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization
Social Media Marketing
Facebook, Instagram, Twitter
Organic & Paid
Advertising
Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization
Pricing & Business Development
Pricing Strategy
Product Laddering
Sales Funnel Building
Email Marketing
Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene
Content Marketing
Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone
Just a Few of Our Fantastic Clients
How to get more clients, make more money, and attract and retain talented trainers.
Your conversion-optimized website is the foundation.
Once you have a strong foundation, we’ll drive ideal-fit clients to your website, using techniques that pay for themselves:
- Search Engine Optimization (SEO) — ensure people using Google to find Personal Training studios find your site easily, using a technical process that involves content, URL, and other on-site optimizations
- Paid Search Advertising — we’ll place your site at the very top of search results at exactly the right time for the most fitting potential clients
- Social Media Advertising — don’t just wait for clients to find you, reach out and get in front of ideal-fit clients on Facebook, Instagram, and other social media platforms, using paid ad campaigns
- Organic Social Media Marketing CAUTION: you’re wasting your time unless you’re also running paid ads, have effective CTAs (calls to action), and are driving traffic to optimized pages; we’ll teach you how to do this right
- Content — all those people need to land on pages on your website that have conversion-optimized content with personality
So, when are you ready to invest in your website and marketing tools?
The time is right when you hear that little voice getting louder, “it’s time to step into the next chapter of your career”.
We know money can be tight. Let’s talk pricing.
Everyone we work with is a small wellness business so we’ll customize every step based on your needs to make sure your dollar goes the distance.
No matter where we go together. Our journey begins with a $99 Initial session with 2 of our Senior team members.
After your initial session, you’ll have room to steep and mull over the suggestions and decide when you’re ready to begin the work. It’s been our team’s experience that budgeting an initial marketing investment between $600-$1500 after your initial session can give you the running start you need.
The best news? Since we collaborate, if you’re on the ball getting all of your homework completed, you’ll make the most out of each of our sessions and take every dollar further.
Super efficient progress with tiny budgets is our specialty.
We’ve been helping Boutique Fitness Studios optimize their marketing for over a decade.
Yes, of course we build websites.
But we go deeper than that.
2 Doc Tri Coaching
Triathlon Coaching, Training, Nutrition & Camps
Ayurvedic Living Institute
Online Ayurvedic Course Offerings
btone FITNESS
Boutique Fitness Studio Growing Through Franchising
Green Lotus Yoga & Healing Centre
Indie Studio Chain with 5 Locations
Luna Wellness Spa for Moms
Bodywork & Acupuncture
Rebirth Body Transformation
Small Group Personal Training
Studio 8 Pilates
Group & Private Equipment-Based Classes
The Hot Yoga Barre
Integrating Mind, Body & Soul
Here’s How Your Initial Session Works:
You’re going to meet with two of our senior team members for 90 minutes.
We work exclusively with yoga studios and small wellness businesses, so you can skip the explanation of what’s included in 200 Hour Teacher Trainings and get down to the nitty gritty of how to keep your students returning to their mats.
Here’s how we’re going to use our first 90 minutes together:
We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.
We’ll unpack your successes and struggles, and we’ll strategize both technical and lifestyle solutions.
We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.
We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small wellness businesses.)
We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.
