Business & Marketing Support for Herbal Educators & Plant Medicine Makers

It’s not enough to work alone in your kitchen. Share your love and knowledge with the world.

We love your work.

Herbalists — whether product makers, consultants, or educators — are some of the most unique, compassionate and interesting clients our 5-person team works with.


It can feel uncomfortable to think about “pushing” products or consults, but you know it’s time to connect with your ideal audience, and spread your unique understanding of science, botany, anatomy & physiology — not to mention the synergistic relationship humans and plants share.

The delivery mechanism for your business is just as important as the delivery mechanism for your formulations.

And let’s be real, you need to get paid appropriately, and keep food on your plate.

patientMoon helped me organize my professional life and pushed me to start projects I'd been delaying for years. I am so grateful to the team for all of the love they poured into creating a website that is such a solid representation of me and the work that I do.

Caitlyn Visconte, Yoga Teacher

Let's Chat Over Tea

How to market your herbalism business effectively.

(And yes, we do all of this, plus a bunch more.)


Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization

Social Media Marketing

Facebook, Instagram, Twitter
Organic & Paid

Herbalism Advertising

Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization

Pricing & Business Development

Pricing Strategy
Product Laddering
Sales Funnel Building

Email Marketing

Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene

Content Marketing

Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone

Here are the humans you’ll be working with.

Meet Our 5-Person Team


20 years
writing for small businesses

15 years
studio & store management



11 years
herbalists web design

11 years
business strategy for herbalists

10 years
studio management & customer service


10 years
studio management

20 years
leveraging MINDBODY

3 years
yoga studio owner


7 years
wellness studio management

4 years
regional programming development

14 years
customer service experience


over 25 years
building websites

19 years
business strategy & optimization

12 years
leading the patientMoon team

Real Humans, with Real Expertise

We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.

You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way.

Advertising. There. We said it.

Yeah, we know it feels gross sometimes to think about advertising.

But it’s possible to be ethical, and meaningfully connect with your ideal-fit clients through online advertising without compromising your values.

The trick is building sustainable connections and “harvesting” mindfully, instead of exploitation.

That requires thoughtful writing, creative materials, and targeting — plus a dash of technical logistics like pixel tracking and conversion analytics — and we’re here to help you with all of that.

Help your clients connect to the earth.

herbalist marketing

Our team thinks of marketing as simply being the process of accurately shedding light on what you’re doing, and advertising amplifies that to make it visible to the world.

We’ll put your offerings out there, so we can connect you with the right humans.

Cultivate your interconnected community, and share accessible health and wellness.

Yes, through advertising (really).

Facebook, Instagram, Google, Twitter, and more — we’ve got tools to connect with your community everywhere online.

Your work is creative & joyful

Growing your herbalism business can be too.

2 Senior Team Members. Real, Actionable Solutions.

Websites: you need one, but not to overthink one.

Your website is your storefront, or your virtual reception desk, depending on whether you sell products or consultations.

It needs to be clean, on-brand, friendly, and super easy to access.

And it needs to grab visitors by the hand, and lead them to the right next step in their journey, just like you would yourself.

That requires a focused and conversion-oriented approach to your website content — and we see a lot of herbalists get stuck on that.

We’ll guide you through, step by step.

Let’s talk about what you need to know to optimize your website.

Yes, of course we build websites.
But we go deeper than that.

2 Doc Tri Coaching patientMoon marketing client

2 Doc Tri Coaching

Triathlon Coaching, Training, Nutrition & Camps

Ayurvedic Living Institute patientMoon marketing client

Ayurvedic Living Institute

Online Ayurvedic Course Offerings

btone FITNESS patientMoon marketing client


Boutique Fitness Studio Growing Through Franchising

Green Lotus Yoga & Healing Centre patientMoon marketing client

Green Lotus Yoga & Healing Centre

Indie Studio Chain with 5 Locations

Luna Wellness Spa for Moms patientMoon marketing client

Luna Wellness Spa for Moms

Bodywork & Acupuncture

Rebirth Body Transformation patientMoon marketing client

Rebirth Body Transformation

Small Group Personal Training

Studio 8 Pilates patientMoon marketing client

Studio 8 Pilates

Group & Private Equipment-Based Classes

The Hot Yoga Barre patientMoon marketing client

The Hot Yoga Barre

Integrating Mind, Body & Soul

Organic Social Media Marketing

(No, we don’t mean pesticide-free.)

herbalism online marketing

Organic social media marketing refers to content you share on Facebook, Instagram, Twitter or other social platforms that your followers and their friends engage with and share.

We really don’t want you to spend all of your energy on this — instead, we want you to think about:

  • Effective reach and virality
  • Content that builds your reputation as an expert
  • High-engagement information that ultimately drives purchases

That process is a mix of left and right brains, incorporating both creativity and technology.

And done right, your organic content can be leveraged into paid advertising too, to vastly expand your visibility online, and build leads and sales.

This isn’t as scary as it sounds — once you know what you’re doing.

We’re here to get you through.

Your time is best spent creating

Drop roots and grow your apothecary with smart marketing solutions.

Hey, look, if you’re still reading, we should probably just book a phone call now.

But if after everything above, you’re curious if we can help with your email marketing, writing, pricing strategy, marketing automation, and passive revenue streams — the short answer is yes.

And if the answer is “oh shit, I didn’t even think about those things,” don’t stress, you don’t have to do all of this in one day.

But we can help you build your business sustainably.

We’ll get geeky on:

  • Lead generation and drip email nurture campaigns
  • Content and conversion optimization
  • Online course development
  • List segmenting and marketing automation
  • Email and marketing automation tools, like MailChimp, Constant Contact, ConvertKit, Keap, and Active Campaign
  • Pricing strategy, including the important lesson of peanut butter

That’s really just the start.

Let’s talk.

Book My Initial Session
patientMoon is great to work with because they understand the industry and will really help you present yourself in an authentic and unique way.

Renee Leblanc, Yoga Teacher

Here’s How Your Initial Session Works

You’re going to meet with two of our senior team members for 90 minutes.

Here’s how we’re going to use our first 90 minutes together:

We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.

We’ll unpack your successes and struggles, and we’ll strategize both technical and lifestyle solutions. 

We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.

We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small and solo practitioner herbalism & wellness businesses.)

We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.

You’ll leave our Initial Session with a clear vision of what’s possible for your business and your life, and a concrete path forward — including business strategy, marketing, and technology solutions.

From seed to bloom to sustainable harvest.

(Yes, we mean $$$)

Schedule your Initial Session to get a detailed diagnosis of your business opportunities, and actionable recommendations that make you more money.

Great! Let's Get Started!