Even if you work for a big sexy gym.

Why, you ask?

There will come a day when you will want or need to build your own brand. Gyms aren’t forever BUT Your relationships with your clients CAN BE.

You are your brand. Your name. That’s it.

So lay down a stake, and get to work.

You’re an expert with a high level of education and experience. More often than not, clients are drawn to you as a Trainer rather than the space you train together in. Working together with a small studio or gym can have its benefits but so can striking out on your own.

personal trainer marketing

COVID has made it more important than ever to be nimble and able to work in any space that works for both your client and you. So whether you’re training in a gym, at a park or virtually, finding your ideal client is crucial to the success of your business.

Keep your bills paid by working with clients who mesh with your philosophy and methods.

Ideal-fit clients make the work joyful.

personal trainer marketing

We’ll start with a $99 initial session where you’ll be able to brainstorm and discuss ideas with 2 of our Senior team members. Initial sessions include discussions around career development, generating passive revenue streams, training growth, plus website design and advertising strategy. You’ll walk away with clear recommendations on next steps and a budget-friendly breakdown of how to get started.

All sessions are done in real time with a screen share, which allows you to learn the ropes and collaborate. This paves the way to self sufficiency. You’ll walk away from each session with “homework” and next steps so you always know exactly where you are.

Make it easier to connect with your clients. They’re searching for you.

Together we’ll help you reach new clients, grow your business and make more money.

Your time is valuable.

Make the most of it.

Step confidently into the next chapter with your Personal Trainers Business & Marketing Experts

We have over 90 years of collective experience.


21 years
writing for small businesses

15 years
studio & store management



12 years
personal trainers web design

12 years
business strategy for personal trainers

10 years
studio management & customer service


11 years
studio management

21 years
leveraging MINDBODY

3 years
yoga studio owner


7 years
fitness studio management

4 years
regional programming development

14 years
customer service experience


over 25 years
building websites

20 years
business strategy & optimization

13 years
leading the patientMoon team

Real Humans, with Real Expertise

We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.

You’ll meet with Matthew and another senior team member for your Initial Session, and work with most of us along the way.

How to market your Personal Trainers effectively.

(And yes, we do all of this, plus a bunch more.)


Design & Maintenance
Content Writing & Conversion Optimization
Search Engine Optimization

Social Media Marketing

Facebook, Instagram, Twitter
Organic & Paid


Google, Facebook, Instagram, Twitter
Retargeting & Pixel Tracking
Performance Analytics & Optimization

Pricing & Business Development

Pricing Strategy
Product Laddering
Sales Funnel Building

Email Marketing

Automation & Lead Magnets
Newsletter Content & Design Strategy
List Building & Hygiene

Content Marketing

Article & Blog Development
Audience-Specific Landing Pages
Authentic Branding through Voice & Tone

When I was ready to take my business and brand to the next level, I knew that patientMoon could make that happen for me and at a very competitive price.

I could not recommend this company more, thank you patientMoon and your entire team for all of your hard work and dedication!

Jody Merrill, Studio Owner, btone Fitness

Don't Waste Another Moment — Let's Go!

Just a Few of Our Fantastic Clients

Jess Emilfarb
Paul Charalambous
Kate O'Donnell
Heidi MacVane
Jenn Menzer
Catherine Wright
Merry Beth Freienmuth
Nicole Witkov
Renee Leblanc
Caitlyn Visconte
John Alexiou
Ben Chused
Eliza Shirazi
Lindsay Lusignea
Clementine Cummer
Marlene DaCosta
Steve Bergeron
Chris Carreiro
Erica Bornstein
Julian Cardoos
Danielle Toolan
Emily Tevald
Susan Reardon
Marcia Appel
Izzy VanHall
Sheila Townsend
Lara Rubin-Alexiou
Monique Gagnon
Matt Dupee
Rob Phillips
Diana Kang
Lynne Beiger
Karen Fabian
Keith Moore
Jenna Hill
Monika Mazur
Tim Kelleher
Kiki Walker
Helena Collins
Ann Bruck
Sherrell Moore-Tucker
Micah Logan
Lori O'Doherty

How to get more clients, make more money, and attract and retain talented trainers.

Your conversion-optimized website is the foundation.

Once you have a strong foundation, we’ll drive ideal-fit clients to your website, using techniques that pay for themselves:

  • Search Engine Optimization (SEO) — ensure people using Google to find Personal Training studios find your site easily, using a technical process that involves content, URL, and other on-site optimizations
  • Paid Search Advertising — we’ll place your site at the very top of search results at exactly the right time for the most fitting potential clients
  • Social Media Advertising — don’t just wait for clients to find you, reach out and get in front of ideal-fit clients on Facebook, Instagram, and other social media platforms, using paid ad campaigns
  • Organic Social Media Marketing CAUTION: you’re wasting your time unless you’re also running paid ads, have effective CTAs (calls to action), and are driving traffic to optimized pages; we’ll teach you how to do this right
  • Content — all those people need to land on pages on your website that have conversion-optimized content with personality

So, when are you ready to invest in your website and marketing tools?

The time is right when you hear that little voice getting louder, “it’s time to step into the next chapter of your career”.

We know money can be tight. Let’s talk pricing.

Everyone we work with is a small wellness business so we’ll customize every step based on your needs to make sure your dollar goes the distance.

patientMoon Wellness Marketing

No matter where we go together. Our journey begins with a $99 Initial session with 2 of our Senior team members.

After your initial session, you’ll have room to steep and mull over the suggestions and decide when you’re ready to begin the work. It’s been our team’s experience that budgeting an initial marketing investment between $600-$1500 after your initial session can give you the running start you need.

The best news? Since we collaborate, if you’re on the ball getting all of your homework completed, you’ll make the most out of each of our sessions and take every dollar further.

Super efficient progress with tiny budgets is our specialty.

We’ve been helping Personal Trainers optimize their marketing for over a decade.

Yes, of course we build websites.
But we go deeper than that.

2 Doc Tri Coaching patientMoon marketing client

2 Doc Tri Coaching

Triathlon Coaching, Training, Nutrition & Camps

Ayurvedic Living Institute patientMoon marketing client

Ayurvedic Living Institute

Online Ayurvedic Course Offerings

btone FITNESS patientMoon marketing client


Boutique Fitness Studio Growing Through Franchising

Green Lotus Yoga & Healing Centre patientMoon marketing client

Green Lotus Yoga & Healing Centre

Indie Studio Chain with 5 Locations

Luna Wellness Spa for Moms patientMoon marketing client

Luna Wellness Spa for Moms

Bodywork & Acupuncture

Rebirth Body Transformation patientMoon marketing client

Rebirth Body Transformation

Small Group Personal Training

Studio 8 Pilates patientMoon marketing client

Studio 8 Pilates

Group & Private Equipment-Based Classes

The Hot Yoga Barre patientMoon marketing client

The Hot Yoga Barre

Integrating Mind, Body & Soul

Here’s How Your Initial Session Works:

small wellness business marketing experts

You’re going to meet with two of our senior team members for 90 minutes.

We work exclusively with yoga studios and small wellness businesses, so you can skip the explanation of what’s included in 200 Hour Teacher Trainings and get down to the nitty gritty of how to keep your students returning to their mats.

Here’s how we’re going to use our first 90 minutes together:

We’ll dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.

We’ll unpack your successes and struggles, and we’ll strategize both technical and lifestyle solutions. 

We’re holistic — we won’t just cover marketing and technology, but also business strategy, and creating energetic balance balance in your business and work.

We’ll talk hard numbers. And feelings. And what you hope to accomplish in the world. (This is why we don’t build ads for pharmaceutical companies, and only work with small wellness businesses.)

We’ve done this with enough people to know that everyone is unique, and that everyone has blind spots. We shine the light on who you are and what you’re offering, and how to amplify that to the world.

business strategy for wellness businesses

You’ll leave our Initial Session with a clear vision of what’s possible for your business and your life, and a concrete path forward — including business strategy, marketing, and technology solutions.

It's time to build heat.

Book an Initial Session and let’s get to work gathering people into your circle.