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btone Fitness
A fast-growing chain of fitness studios offering unique pilates, cycling and barre classes

Hip. Strong. Interactive.

In a crowded fitness landscape, standing out and
having a clear brand and purpose is paramount.

btone Fitness: Website and Branding Redesign by patientMoon

With plenty of fitness studio options to choose from, it's critical to capture new clients' interest as soon as they land on the website. With well-utilized photography, striking visual design, effective copy, direct calls to action, and an uncluttered homepage, visitors are drawn into the site.

Getting them in the Door

Personalization Keeps Customers Coming Back

"My Studio" functionality remembers site visitors,
streamlining booking classes and purchasing passes

btone Fitness' mutiple studios, handled with ease

Excellent visual design is just the beginning of an effective website. With multiple studio locations, patientMoon built a site that truly serves btone's clients by letting them choose a home studio that's remembered every time they return to the site. The navigation menu is automatically customized to the client's home studio, and access to log in to their MINDBODY account without leaving the btone website is available on every page. And switching home studios or checking out classes at another studio is always just one click away.

More than Skin Deep

It's in the Details

New clients and loyal fans alike can find everything
they want to know on the location detail pages

Clean, Engaging Web Design for Fitness Studio chain in Boston
Jody Merrill Founder of Btone Fitness
Website Design for one of Boston's leading Fitness Studio Entrepreneurs

I was referred to the patientMoon crew by a friend who used them for her yoga studios' websites. I was immediately sold when I spoke with them. From day one they took my vision, were extremely easy to deal with, and accessible to me whenever I needed. As a busy small business owner, I really appreciate that when something comes up that I can count on patientMoon to make it happen, no matter what hour of the day.

After trying to do my own website for almost 2 years, I can really appreciate this craft. I used to have a website that read more like an encyclopedia, was boring, and did not portray to customers and possible members what my business was all about. When I was ready to take my business and brand to the next level, I knew that patientMoon could make that happen for me and at a very competitive price. After just a few conversations, they sent me some mockups for the site and boy did they "get" me. The finished product is amazing, and now I know I have a website that will continue to grow with me and my business.

I could not recommend this company more, thank you patientMoon and your entire team for all of your hard work and dedication!

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