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Writing – from bios to workshop descriptions to your entire website, we've got you covered

We can polish up your existing content, or start fresh and create everything you need

We professionally craft all of the copy for your website, driven by your business goals and our marketing strategy. We know you’re busy running your studio, and this is one of the many things we’ll take off your plate and expertly execute.

The Importance of Professional Content Writing

  • Your Brand is a Living Entity – When students walk into your studio, they can feel the life of the community and what you offer. To communicate that vitality online, we establish the Voice/Tone of your studio as if it were a person and carry that voice through all communication avenues.
  • Avoid the Hodgepodge – You may already have a mix of content from various times and authors. After establishing the Voice/Tone, we assure its consistency across all content. This ensures the professionalism and authority of your brand.
  • Delivering Results – The purpose of the website is to support the studio. To do that, the content must be written mindful of our goals. For all the content we write, we start with the Call-to-Action and construct the path to guide our audience to that point. This creates effective conversion of site visitors into engaged members of your community.
  • Further Your Relationship with Your Existing Clients & Students – You need the expertise of someone who understands how to write clear, concise content that will really speak to your students and community.

Meet Kate – patientMoon Writer & Marketing Crafter for Wellness Businesses

Kate Robinson patientMoon Writer & Marketing Crafter
Kate Robinson

Kate received her MFA in writing and literature from Bennington, and has published two collections of poetry since. Her work has appeared in academic and literary journals. She has also written book reviews for the Boston Globe, and written on health and wellness for the Elephant Journal and Decolonizing Yoga. She is currently a columnist for Asana Boston. She was nominated for the Best of Boston poetry category by the Phoenix Magazine, and recently was given her second fellowship to the Vermont Studio Center. Kate’s also a yoga teacher with a passion for yoga for all body sizes and addiction rehabilitation.

How Kate Works with You

Kate begins with a global assessment and inventory of the copy you will need to have across the entire website. She then creates, edits and occasionally massages the text to synchronize with the voice and feel of your brand. Everything from class descriptions, FAQ's, policies and workshops can be put under a microscope and elevated to a quality of seamless prose that speaks with an authenticity, accuracy and ingenuity that truly represents you and your brand. This continuity lends an elegance and reliability to the interface, and takes a very large task off your plate.

Bio Crafting for Fitness, Yoga & Wellness Professionals

Kate has a keen sense of narrative when she approaches your bio, and can help you present a compelling, relatable and trustworthy voice that makes you and your services accessible to your target audience. She has been ghost writing yoga and fitness bios for the past 3 years, and is able to shape your bio into something truly unique and authentic, helping you to avoid the pitfalls of bio-clichés and overused phraseology.

After your bio is complete, Kate can help you work on the other text clusters you’ll need throughout your site, from class descriptions and teaching philosophy to FAQ’s and more. Some of our clients are brilliant writers already, and Kate is there to guide, workshop and line edit the content they already have.

Get professional content that communicates your brand and engages customers

Big or small, we handle it all. Let's Talk